MARKETING STUNT
To highlight the universal appeal of the docu-series A Night with My Ex, Bravo partnered with the Museum of Broken Relationships to create a special outdoor two-day pop-up in New York City, Flatiron Plaza. A curation of objects, from the touching to the humorous, was on display with accompanying breakup stories.
My primary responsibilities included developing art direction for outside vendors and designing the majority of the campaign materials, external and internal museum space, and branding elements with the intention of attracting pedestrians into the experience.
Art directing, conceptualizing, and designing from start to finish.
